biography
About YASHNA
Durban based multi-genre singer/songwriter, Yashna International, has solidified her place in the music industry over the last few years. Having entered the scene in the latter part of 2016, Yashna has been able to break moulds and shift gears for independent artists with her accomplishments.
Drawing from real life experiences Yashna strives to exude truth in her artistry. Translating her real-life experiences into songs is a skill that she has developed on her journey as an artist. Inspired by internationally acclaimed Divas such as Whitney Houston, Mariah Carey, Beyonce’, Avril Lavigne, Rihanna, the list is endless, the inspiration is undeniably evident in the powerful vocals presented by Yashna in her music, as well as through the motivational and empowering content that is often portrayed by it.
She received the Best Musician Award at the 2020 Durban Creative Awards, won the Joox Opening Act competition, opened up for Master KG, formed part of Shekinah’s Rosefest 2020 line-up, and made it to the semi-finals of Sportscene's "Put Me On” competition in the same year. In 2021 she featured in Drum Magazine, Slikour's "Hot on the Streets,” as well as Sportscene’s “Weekend Turn-Up" segment. In 2022 Yashna was nominated in the Best Hip Hop Artist category at the first annual Basadi Women in Music Awards, she was selected as one of the female artists to form part of Trace’s #SearchingForParadise compilation, Stimirol also chose her to be part of their Flow Lab segment, and she performed as part of the Top 10 in the Hunters Cider x Jacquel Culture House that featured on MTV Base. The artist also featured in a Standard Bank Advert in the same year. In June 2023 Yashna graduated from a one-year online program in Contemporary Popular Music, Songwriting and Production at the Los Angeles Academy for Artists and Music Production (founded by world renowned production duo Stargate), having received a full scholarship. Kicking off 2024 on a high note, Yashna performed at the MTV Base x Coke Studio #cokestudiowave party for u18s.
Yashna was also able to integrate her passion for dance and drama by curating stunning visuals over the years, an all-rounder, which makes her a force to be reckoned with. Her music videos have been dominating South African music television channels such as MTV Base, Trace Urban, Trace Africa and Channel O. This artist is also no stranger to collaborations having joined forces to create hits with heavyweight artists such as Tyler ICU, Vigro Deep, and Sketchy Bongo, to name a few.
Working hand in hand with prominent Durban based producer and sound-engineer Neo Ndawo, Yashna has been able to produce music of an international standard receiving placements on, SABC 1’s 1s & 2s Show, eTV’s House of Zwide, Netflix’s Blood & Water S2 & S3, Mnet’s brand new highly anticipated series “Devil’s Peak,” as well as placement on Sportscene's social media ads for their Adidas Ozworld campaign. Her music has formed part of many playlists on Apple Music, Spotify and Joox. Yashna is no longer a stranger to radio having been playlisted on both commercial and community stations nationwide, as well as internationally.
Yashna has managed to achieve the unthinkable and continues to push boundaries in all that she does in the hope that she will eventually attain the pinnacles that she plans to reach.
Yashna International
